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Social Media Optimization – Social Media Marketing

Social media optimization (SMO) is the process of improving the visibility and reach of a website or a web page using social media platforms through creating and sharing content, participating in social media communities (Pages, Group), and engaging with users. SMO is helpful to increase brand awareness, drive traffic to a website, and ultimately generate …

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Keywords Research and Types of Keywords

Keywords can be categorized based on their length, specificity, and intent. Here are the few types of keywords: 1. Short-tail keywords: These are short and general keywords that typically consist of one or two words. Short-tail keywords usually have high search volumes but are highly competitive. Examples include “shoes,” “digital camera,” or “SEO.” 2. Long-tail …

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What is Customer research or Buyer Persona?

Customer research Customer research is the process of gathering information about the needs, preferences, and behaviors of a target customer base. This information can be used to develop more effective marketing strategies, products, and services that meet the needs of customers and drive business success. Some common methods of conducting customer research in digital marketing …

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What is WordPress?

WordPress is a popular and widely-used content management system (CMS) that allows users to create and manage websites and blogs easily. User-Friendly Interface: WordPress provides an intuitive and user-friendly interface that makes it easy for users with little or no technical knowledge to create and manage their websites. Themes: WordPress offers a vast selection of …

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