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Google Tag Manager (GTM) is a free tool provided by Google that allows website owners and marketers to manage and deploy various tracking codes and tags on their websites without the need for manual coding changes. It simplifies the process of adding, updating, and maintaining tags for web analytics, marketing, and other third-party tools. Here’s […]
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In Google Analytics, a Property is a specific website, mobile app, or digital entity that you want to track and analyze. It represents the digital asset for which you want to collect and analyze data. For example, if you have multiple websites or mobile apps, each one is treated as a separate property within your
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Website Analytics is the process of collecting, measuring, analyzing, and reporting data related to a website’s performance and user interactions. It provides valuable insights into how visitors interact with your website and helps you make informed decisions to improve its effectiveness. Google Analytics is one of the most widely used website analytics tools, developed by
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Cookies are small pieces of data that websites store on a user’s web browser. They serve various purposes and play a crucial role in web browsing, personalization, and user tracking. Here’s a complete concept of cookies with examples, why they are used, and how they work: How Cookies Work: Request and Response Cycle: When you
What Cookies and Basic Concept of Cookies? Read More »
Setting up a Google Analytics account involves a few simple steps. Below is a step-by-step guide on how to create a Google Analytics account, along with an example: Step 1: Sign In or Create a Google Account If you already have a Google account (e.g., Gmail), go to the Google Analytics website (https://analytics.google.com) and sign
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Google Analytics is a powerful web analytics service provided by Google that allows website and app owners to track and analyze their site’s or app’s performance, user behavior, and other important metrics. It provides valuable insights into how users interact with your online presence, helping you make data-driven decisions to improve your website or app’s
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Facebook offers a variety of marketing tools and strategies to help businesses reach their target audience, engage with users, and achieve their marketing goals. Here’s a step-by-step guide to different types of Facebook marketing tools and strategies: 1. Facebook Business Page Setup: Create a Facebook Page: If you don’t have one, create a Facebook Business
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Getting clients from Facebook Ads for your business involves a well-structured and strategic approach. Below is a comprehensive step-by-step roadmap with examples to guide you through the process: Step 1: Define Your Goals and Target Audience Example: Let’s say you run a digital marketing agency, and your goal is to acquire new clients for your
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Getting reporting for Facebook Ads is crucial for assessing the performance of your ad campaigns and making informed decisions for optimization. Here’s how to access reporting and the key criteria available after running a Facebook Ads campaign: Accessing Reporting for Facebook Ads: Log in to Facebook Ads Manager: Visit https://business.facebook.com and log in to your
Facebook Ads Reporting Read More »
What is a Lead in Business: A lead in business is a person or entity that has expressed interest in your products or services. It’s someone who has provided their contact information, such as name, email address, phone number, or other details, indicating they may be a potential customer. Leads are typically at the early
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