o access Pinterest Analytics and gain insights into the performance of your pins, boards, and audience, follow these step-by-step instructions:
1. Sign In to Your Pinterest Business Account:
- Go to Pinterest (https://www.pinterest.com/) and sign in using your Pinterest Business Account credentials.
2. Access Your Pinterest Profile:
- Once you’re logged in, click on your profile picture or business name at the top-right corner of the Pinterest homepage. This will take you to your Pinterest profile.
3. Open Pinterest Analytics:
- On your Pinterest profile page, you’ll see a menu bar below your profile picture. Click on the “Analytics” option. It usually appears as a graph icon.
4. Explore Pinterest Analytics:
Pinterest Analytics provides you with various insights, including:
- Overview: Here, you can see a summary of your Pinterest profile’s performance, including monthly viewers, engagement (engagement rate, saves, clicks), and audience insights (demographics, interests, locations).
- Profile: In this section, you can view data related to your profile’s performance, such as impressions, total audience, and monthly views.
- Audience: Access information about your Pinterest audience, including demographics, interests, and devices used to access Pinterest.
- Website: If you’ve claimed your website, this section will display data about the pins that originate from your website, including clicks, saves, and impressions.
- Content: Analyze the performance of your pins and boards, including which pins are driving the most engagement and clicks.
- Conversion Insights (if applicable): If you’ve set up conversion tracking, this section will provide information about the actions users take on your website after interacting with your Pinterest content.
5. Customize Your Date Range:
- Pinterest Analytics allows you to customize the date range for your data. You can view data for specific time periods to track performance trends.
6. Export Data (Optional):
- If you want to export your Pinterest Analytics data for further analysis or reporting, you can click on the “Export” button to download the data in a CSV format.
7. Use Insights to Inform Your Strategy:
- Analyze the data provided by Pinterest Analytics to better understand what type of content resonates with your audience, when your audience is most active, and how you can improve your Pinterest marketing strategy.
8. Make Adjustments:
- Based on your findings, make adjustments to your pinning strategy, content creation, and posting schedule to optimize your Pinterest presence.
Pinterest Analytics is a valuable tool for Pinterest Business Account users to measure the success of their marketing efforts and refine their strategy for better results. Regularly reviewing your analytics can help you make data-driven decisions and improve your overall Pinterest marketing strategy.